Rwanda and Arsenal Football Club in England have completed the signing of a three-year partnership agreement which will see Visit Rwanda as Arsenal’s first ever sleeve sponsor. The aim of this sponsorship is to increase tourism, investment and football development in Rwanda through tourism.
Arsenal recently launched their kit for 2018/19 season and the new “Visit Rwanda” logo was featured on the left sleeve. The deal includes the first team, under-23 and Arsenal Women’s matches and it takes effect from August 2018.
This sponsorship will help showcase Rwanda’s tourism offerings such as their numerous National Parks with black rhino, lions, zebra, chimpanzees, the famous mountain gorillas which are increasingly wooing tourists in record numbers and will invariably create other investment avenues to boost the country’s economy.
In 2007, Rwanda received more than 1.2 Million visitor arrivals. Tourists who visited Rwanda’s three national parks of Nyungwe National Park, Akagera National Park and Volcanoes National Park were estimated to be around 94,000. Tourism has over the years created more than 90,000 jobs and it remains the country’s largest foreign exchange earner.
The World Bank ranks as the third easiest place to do business in Africa and has been awarded for its leadership in tourism and competitiveness by the World Travel and Tourism Council (WTTC) and the World Economic Forum.
A statement by the Board Chief Executive Officer Clare Akamanzi said…
“We’re thrilled to be partnering with Arsenal and showcasing the vibrancy and beauty of our country. Rwanda is a country pulsing with energy, creativity and innovation. Visit Rwanda and discover why we are the second fastest growing economy in Africa. Investors in Rwanda are able to register their businesses in only six hours and prepare to enjoy the opportunities accrued from the free trade agreements that we’ve signed with over 50 countries. Renowned for our incredible and unique Mountain Gorilla tracking experience, tourist can also enjoy a variety of water sports, cycling, hiking, bird watching to list a few of the touristic attractions available while in Rwanda”.
“In addition, we are telling investors to Visit Rwanda and discover why we are the second fastest growing economy in Africa, growing at 7.3% per annum. We want them to know that investors in Rwanda are able to register their businesses in only six hours and immediately enjoy the opportunities accrued from the free trade agreements that we’ve signed with over 50 countries”.
Arsenal players from the men’s and women’s teams are expected visit Rwanda and club coaches will host coaching camps to support the development of the game for boys and girls in the country.
This sponsorship will afford Visit Rwanda global exposure through branding on matchday LED boards, interview backdrops and the club’s stadium tour which attracts more than 250,000 visitors each year. They will get the chance with Arsenal fans around the world through the club’s social media channels.
Vinai Venkatesham who is Arsenal’s Chief of Commercials Officer stated “This is an exciting partnership which will see us support Rwanda’s ambition to build their tourism industry. The country has been transformed in recent years and Arsenal’s huge following will bring Rwanda into people’s minds in a new and dynamic way. The Arsenal shirt is seen 35 million times a day around the world and we are one of the most viewed teams around the world. We look forward to working with the Visit Rwanda team to further establish the country as a tourist destination.”
The partnership is backed by National Geographic of Rwanda who are expected to promote Rwanda as an important tourist destination.